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April 11, 2018
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is a reporter at Crunchbase News.
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C runchbase News has covered the U.S. FinTech space a great deal since the start of the quarter. From looking at FinTech’s early-stage stars of 2017 and 2018 to NYC’s growing fintech scene , to traveling down south to Atlanta, which has a FinTech startup scene of its own .

To get a hold on the space in Q1 2018, we take a look at venture dollar invested into U.S.-based FinTech startups quarter by quarter since 2016.

Inside The Numbers

Crunchbase News’s definition of FinTech encompasses a broad range of startups that leverage deep learning technology and big data in order to streamline tax processes, make paying friends easier, and provide better insurance options. 1

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Since 2016, more than $15.6 billion has been invested in seed, early, and late-stage U.S.-based FinTech startups. 2017 accounts for more than $7 billion of that total. Total dollar volume saw an increase of 25 percent year over year from 2016 to 2017.

According to Crunchbase data, known dollar volume has grown by approximately 92 percent from $1.3 billion in Q1 2016 to $2.5 billion in Q1 2018. Meanwhile, the number of deals decreased by 37.1 percent during the same period.

Looking at the data by known investment type, as is typical of most industries, the majority of known investments were directed toward early-stage startups, with Seed, Angel, Series A, and Series B deals making up nearly 66 percent of all 136 FinTech deals of disclosed investment type in Q1 2018.

In Q4 2017, late-stage deals accounted for nearly 63 percent of total known dollars raised, while early and seed-stage deals made up 31 and 6 percent respectively. By comparison, in Q1 2018, late-stage deals accounted for nearly 76 percent of venture capital directed toward deals of known dollar volume. Early and seed-stage deals accounted for 22 and 2 percent of the total.

If you’re running a WordPress website, it is very common to use Google Analytics to track and analyse the visitors to your website.

But did you know that Google Analytics also has some advanced eCommerce tracking features:

Source: Google Analytics Help

Setting up eCommerce tracking in Analytics will let you see vital information such as total/average revenue, conversion rates, product revenues, cart/checkout conversion rates and abandonment rates, and more.

Being able to measure this information is an absolute necessity in order to improve and optimise your store’s conversion rates. It will also help you understand whether most of your sales are coming in via organic search, paid search, referrals, email or social media, which will help you make informed decisions on where best to spend your marketing/advertising resources.


The problem is, it can be difficult to set up eCommerce tracking to work with WooCommerce, and Google’s setup instructions don’t have instructions on how to get eCommerce tracking working with WooCommerce.

So we’ve written up a simple set of steps to follow:

Next Steps

Once a few sales have rolled in, log in to Google Analytics , click on your website, then click on Conversions, eCommerce, Overview and take a look around.

The Acquisition, Overview report can also be very useful, as it will show you the conversion rates and revenue statistics for each traffic source.

You may wish to read Google’s support article which explains what information is available once eCommerce tracking has been enabled .

The Ecommerce reports allow you to analyze purchase activity on your site or app. You can see product and transaction information, average order value, ecommerce conversion rate, time to purchase, and other data.

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WooCommerce Plugins

Plugins to make using your eCommerce website less of a headache. Available from the official WooCommerce Store.

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